Last updated: 8 May 2026

The Home Shortlist (“we,” “us,” or “our”) operates the website thehomeshortlist.com. This Privacy Policy explains how we collect, use, and protect your information when you visit our site.

Information We Collect

Automatically collected information

When you visit our site, we automatically collect certain technical data through Google Analytics 4, including your IP address (anonymised), browser type and version, operating system, referring website, pages visited and time spent on each page, and general geographic location (country/city level only). This data is collected using cookies and similar tracking technologies. It helps us understand how visitors use our site so we can improve the content and experience we offer.

Cookies

Cookies are small text files stored on your device when you visit a website. Our site uses the following types of cookies:

Essential cookies — required for the site to function properly, such as remembering your cookie preferences.

Analytics cookies — placed by Google Analytics to help us understand visitor behaviour. These cookies collect information anonymously.

Third-party cookies — our site contains affiliate links to products on Amazon and other retailers. When you click these links, the destination site may place its own cookies on your device. We do not control these third-party cookies.

You can control or delete cookies through your browser settings. Note that disabling cookies may affect your experience on our site and others.

Affiliate Links & Disclosure

The Home Shortlist is a participant in the Amazon Services LLC Associates Programme and other affiliate advertising programmes. This means that when you click on certain product links on our site and make a purchase, we may earn a small commission at no additional cost to you.

These affiliate relationships do not influence our editorial recommendations. We only recommend products we believe offer genuine value. For full details, please see our Affiliate Disclosure page.

How We Use Your Information

We use the information we collect to analyse site traffic and understand which content is most useful, improve our website and the recommendations we provide, and monitor site performance and fix technical issues. We do not sell, rent, or share your personal information with third parties for marketing purposes.

Third-Party Services

Our site uses the following third-party services that may collect data:

Google Analytics — for website analytics. Google’s privacy policy can be found at policies.google.com/privacy.

Amazon Associates — affiliate tracking. Amazon’s privacy policy can be found at amazon.co.uk/gp/help/customer/display.html?nodeId=201909010.

Hostinger — our web hosting provider.

Data Retention

Analytics data is retained for 14 months via Google Analytics. We do not store any personally identifiable information on our own servers.

Your Rights

If you are located in the UK or EU, you have the right to access, correct, or delete any personal data we hold about you. In practice, because we do not collect personally identifiable information directly, this primarily applies to requesting deletion of analytics data associated with your IP address. To make a request, contact us at the email address below.

Children’s Privacy

Our site is not directed at children under 16. We do not knowingly collect information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have questions about this Privacy Policy, you can reach us at: freyawells@thehomeshortlist.com